Caroline Odera
Founder & Executive Director
According to the UN, the global population will be 9.8 billion by 2050.
Half of the world’s population growth will be concentrated in the countries bordering the Lake Victoria region hence excerting a lot of pressure on the lake resources for livelihood generation. The majority of these populations are women and young people.
Additionally, women fisherfolk in the lake region continue to suffer from negative effects of “Sex-for-fish” practices and other gender-based violences in search for daily livelihoods.
To support and work with women and young people from the Lake Victoria region through providing necessary skills, tools and resources for their engagement in sustainable enterprises and their personal development.
We envision a society where women and young people build, lead and win without limitations.
WISE core values guide women-led sustainable enterprise hubs’ mission, vision, and daily operations, fostering holistic and inclusive approaches to economic and social development in their respective communities. They are.
Sustainability: Commitment to environmentally sustainable, economically viable, and socially equitable practices for present and future generations.
Gender Equality: Ensuring equal opportunities, rights, and representation for women in all aspects of the enterprise, including leadership, decision-making, and access to resources.
Community Empowerment: Fostering the economic and social empowerment of local communities, particularly women, through skills development, capacity building, and entrepreneurship support.
Environmental Stewardship: Promoting responsible and eco-friendly business practices that minimize environmental impact, conserve natural resources, and promote biodiversity conservation.
Economic Development: Driving inclusive economic growth by supporting women-led enterprises, creating employment opportunities, and fostering innovation and entrepreneurship within the community.
Collaboration and Partnership: Emphasizing collaboration with stakeholders, including government agencies, NGOs, private sector entities, and local communities, to maximize impact and sustainability.
Ethical Business Practices: Upholding high standards of integrity, transparency, and ethical conduct in all business operations, including fair trade practices and respect for human rights.
Continuous Learning and Innovation: Embracing a culture of learning, innovation, and adaptation to address evolving challenges and opportunities in pursuing sustainable development goals.
